Growth Marketer

Help us go from being known… to being unmissable

Intro: Where We Are Today

For the past 1.5 years, we’ve been passive marketers.

We’ve relied on our blog, our product, our loyal customers, and the goodwill they’ve shown us. We’ve grown because EverTry works, and because people who love it tell others about it. No paid ads. No loud campaigns. No big strategy decks.

And it’s worked. We’ve been profitable for 1.5 years, and we’re proud of that.

But we’re also honest with ourselves:

We’ve hit the ceiling of our natural reach. Passive marketing can only take us so far. Outside the circles that already know us, we’re practically invisible, not because we lack value, but because we haven’t *shown up* where new customers hang out.

• We haven’t advertised.
• We haven’t clarified our brand story.
• We haven’t deliberately positioned ourselves in the ecosystem of people who need us.
• We haven’t partnered widely or sponsored strategically.

Simply put:

We’ve never had real Marketing, capital M.

It’s time to change that.

Where We’re Going Next

We want to be intentional about:

• Awareness: How do we introduce EverTry to people who don’t know we exist?
• Consideration: How do we make people who need a product like ours look our way?
• Conversion: How do we convince people on the fence to sign up and pay with EverTry?

And for the first time, we’re hiring someone to lead this mission.

We’re looking for our first Growth Marketer, someone who can help EverTry step into the spotlight and be recognized for what we already are: the easiest and most reliable way to pay online.

If this sounds like the kind of challenge you want to own, keep reading.

About the Role

This is a role for someone who can blend big ideas with practical execution. Someone who can help EverTry move from “people discover us by chance” to “people encounter us everywhere.”

This job isn’t just about running drip campaigns or posting three times a week on social media. It’s broader and more foundational. We’re not looking for a “growth hacker” or someone obsessed with templates and quick hacks.

We’re looking for someone who:

• Can spot growth opportunities others overlook, both organic and paid
• Understands how to use paid ads strategically, not wastefully, and knows how to turn budgets into measurable impact
• Thinks creatively and executes efficiently, turning ideas into campaigns that actually ship
• Balances experimentation with strategic clarity, knows when to test wildly and when to optimize what’s already working
• Gets EverTry into the right rooms, communities, channels, and conversations, whether through partnerships, content, or performance ads
• Says no to low-reward distractions and focuses on channels that deliver real ROI
• Creates campaigns (paid or organic) that make noise and move the numbers
• Understands funnels, targeting, audience segmentation, and paid distribution well enough to scale what works faster
• Knows how to mix creativity, data, and intuition to produce meaningful growth

You’ll help us go from obscure → known → respected → preferred.

Your Day-to-Day

You’ll shape the big-picture strategy but also roll up your sleeves to make it real. You’ll:

• Plan, launch, and optimize paid advertising campaigns across key channels to drive awareness, signups, and conversions
• Explore and manage sponsorships, partnerships, and community collaborations that expand EverTry’s reach
• Continuously monitor analytics and performance data to understand what’s working, what’s not, and where to double down
• Pitch EverTry to communities, influencers, creators, and brands, and bring them into our ecosystem
• Identify and show up in the places our potential customers already spend time, both online and offline
• Create high-impact awareness and consideration campaigns that spark curiosity, conversation, and measurable growth
• Work closely with designers, writers, and our data analyst to bring campaigns to life and refine them with insights
• Share progress, learnings, and insights regularly with the entire company to keep everyone aligned and informed
• Lay the groundwork for what will eventually become EverTry’s marketing department, building systems, processes, and playbooks from scratch

We know this is the kind of role other companies give to three or four people. We’re not expecting miracles. But we do expect direction, clarity, smart bets, and momentum.

You’ll have support. You’ll have a budget and a small team to work with. The right person will see that not as a burden but as an opportunity to build something from scratch.

This role is designed to create a before-and-after story for EverTry.

About You

You’re creative, organized, and allergic to mediocrity.

Maybe you’ve done something like this before. Maybe not, but you’re hungry, resourceful, and willing to figure it out.

You:

• Can take a stand but commit to a team decision
• Can debate ideas without taking them personally
• Value clarity over complexity
• Communicate exceptionally well
• Can build a system where none existed
• Can bring structure without killing creativity
• Are curious, strategic, and comfortable with ambiguity

You’ll learn how EverTry works, but you’ll also teach us how to see ourselves, and tell that story to the world.

Pay & Work Environment

We want people to do great work and live good lives.

We don’t use perks to trap people in the office (we don’t even have one).

EverTry is fully remote; you can work from anywhere.

Contract Structure

This role begins as a 2–3 month paid contract.

If the fit is right, on both sides, it transitions into a permanent role.

We believe in trying things, learning fast, and committing when it’s clear.

How to Apply

Use your cover letter to answer these five questions. We want to understand how you think:

1. How would you take an existing brand and reposition it for a bigger impact?

2. Name a small or medium-sized business you think markets itself exceptionally well, and why?

3. Share one example of marketing that turned you into a customer.

4. Tell us about something you almost bought recently but didn’t, what failed?

5. What has inspired you lately? What’s the most creative thing you’ve seen or experienced in the last few years?

Apply Now